Content Marketing Archives | Page 4 of 20 | Tiecas: B2B Industrial Marketing Agency, Houston

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Achinta Mitra August 26, 2017 No Comments

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the…

Using Digital Industrial Marketing for Reaching Younger Engineers

Achinta Mitra July 27, 2017 3 Comments

Digital industrial marketing is the norm these days, not because it is fashionable but because that’s how industrial buyers now prefer to interact with their suppliers. I’m sure you are…

Industrial Content Marketing — Goals are Misunderstood and Misaligned

Achinta Mitra June 28, 2017 2 Comments

Industrial content marketing is used by an overwhelming majority of manufacturers. It stands at 85% according to the Content Marketing Institute’s 2017 survey. According to ENGINEERING.COM’s 2017 survey, 87% of…

Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Achinta Mitra May 22, 2017 1 Comment

Industrial email marketing is alive and well in 2017 despite what you may have heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports…

Overcoming the Challenge of Marketing to Busy Engineers

Achinta Mitra April 24, 2017 1 Comment

Engineers from different fields probably make up a large part of your target audience if you are a manufacturer, distributor or an engineering company. As an industrial marketer, you know…

Technology is Not a Substitute for Good Industrial Content

Achinta Mitra March 21, 2017 3 Comments

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. The thinking behind it…

Manufacturing Content Marketing Trends and Challenges

Achinta Mitra February 17, 2017 1 Comment

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). I believe 2014 was…

Content Marketing to Engineers is Tough. And Getting Tougher

Achinta Mitra January 26, 2017 5 Comments

Every industrial marketer should sit up and take notice of some of the preliminary findings from a recent survey called the Engineering Marketers 2017 Survey conducted by ENGINEERING.COM. As you…

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Achinta Mitra November 8, 2016 2 Comments

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply…

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Achinta Mitra October 24, 2016 11 Comments

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s…

Category: Content Marketing