Content Marketing Archives | Page 5 of 20 | Tiecas: B2B Industrial Marketing Agency, Houston

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Achinta Mitra September 19, 2016 No Comments

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers.…

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Achinta Mitra August 19, 2016 1 Comment

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such an important decision? According to the…

Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Achinta Mitra August 2, 2016 5 Comments

Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Arguments about quality vs. quantity tend to fall on…

Industrial Content Marketing Fails to Engage with Target Audience

Achinta Mitra July 14, 2016 No Comments

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem.…

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Achinta Mitra June 24, 2016 No Comments

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. They are: Lack of awareness about them among engineers and industrial buyers…

Industrial Content Marketing Boosts Sales for Distributors

Achinta Mitra June 1, 2016 1 Comment

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. That should come as no surprise. The real problem however lies…

Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Achinta Mitra April 21, 2016 2 Comments

Marketing to engineers is challenging, but manufacturers, distributors and engineering services companies cannot shy away from it because engineers make up the bulk of their target audience. Engineers regardless of…

Industrial Content Marketing’s Role in Sales

Achinta Mitra March 11, 2016 1 Comment

You’ve probably read all the buzz surrounding industrial content marketing. You are in good company if you are already doing it. The Content Marketing Institute found that 81% of business-to-business…

How Manufacturing Content Marketing Sets the Table for Sales

Achinta Mitra February 19, 2016 No Comments

I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other…

Marketing Engineering Services with Content

Achinta Mitra February 8, 2016 1 Comment

Marketing engineering services is very different from marketing industrial products. The biggest difference is that you are selling an intangible concept as versus a physical product. The final deliverable in…

Category: Content Marketing