Content Marketing Archives | Page 8 of 20 | Tiecas: B2B Industrial Marketing Agency, Houston

Industrial Marketing for Engaging with Engineers

Achinta Mitra June 2, 2014 No Comments

It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and…

Industrial Content Marketing — Different Strokes for Different Folks

Achinta Mitra May 21, 2014 2 Comments

Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it…

Jumpstart Industrial Content Marketing with Application Notes

Achinta Mitra May 12, 2014 1 Comment

Application Notes or App Notes are very effective and can help you jumpstart your industrial content marketing, especially if you are stuck because of lack of content. Application Notes are…

Industrial Lead Generation Can’t Happen Without Conversations

Achinta Mitra April 28, 2014 2 Comments

What are the top two things my clients want from their industrial website redesign? It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors…

Winning the Engineer’s Mindshare with Industrial Blogging

Achinta Mitra April 7, 2014 3 Comments

Engineers love a challenge and solving problems. They are always on the lookout for gaining knowledge from their peers. They trust and have more confidence in reading or hearing something…

How to Create Successful Industrial Marketing Content for TOFU

Achinta Mitra March 18, 2014 1 Comment

In case you aren’t familiar with the content marketing acronym TOFU, let me define it for you. TOFU stands for top of the funnel and relates to content that attracts…

Purpose Driven Industrial Blogging

Achinta Mitra March 9, 2014 2 Comments

When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key…

Two Controversies That May Disrupt Industrial Digital Marketing Plans

Achinta Mitra January 23, 2014 1 Comment

In the past week, I have read several blog posts about two content marketing controversies that have set the blog world on fire. Mind you, these bold predictions are not…

What’s Hot and What’s Not in Digital Marketing for Engineers in 2014

Achinta Mitra January 14, 2014 8 Comments

I just downloaded my copy of the 2014 Digital Marketing for Engineers survey published by John Hayes and his team at ENGINEERING.com. There are some interesting and encouraging findings. I’ll…

What Content Marketing Functions Do Industrial Companies Outsource?

Achinta Mitra January 4, 2014 4 Comments

I hope your Holidays were wonderful and that you are off to a good start in 2014. The views I have expressed in this post are based on my daily…

Category: Content Marketing