Category: industrial content creation

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challenges—long sales cycles, highly technical products, and multiple decision-makers—making traditional marketing tactics less…

Searching for an industrial marketing agency isn’t just a matter of semantics. The needs of manufacturers are vastly different from those of other industries, requiring a specialized approach that truly…

Creating customer-centric content for manufacturing marketing is no small feat. Unlike other industries, manufacturers face long and complex sales cycles, often involving multiple stakeholders—from engineers to procurement teams to C-suite…

Planning for an industrial website redesign is highly relevant at this time of year since many manufacturers are actively budgeting for 2025. Some of these industrial companies realize the importance…

Effective technical content writing is crucial for manufacturers to stand out and rise above the noise. It is not about stringing together words and sentences stuffed with technical jargon. Technical…

AI for industrial website design is garnering attention in the manufacturing sector. While it’s a relatively new area, it certainly merits exploration. As a seasoned expert in industrial website design…

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that…

Effective content marketing is essential for staying ahead of the competition in the manufacturing industry. However, 62% of manufacturing content marketers struggle with creating content that appeals to different stages…

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. (Source) Generative AI (GenAI) tools…