Industrial Marketing Archives | Page 6 of 9 | Tiecas: B2B Industrial Marketing Agency, Houston

Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies

Achinta Mitra July 24, 2015 No Comments

I will be co-hosting a webinar with John Hayes of ENGINEERING.com on August 5 at 10am PST / 1pm EST. The webinar is called Success with Digital Marketing – a…

SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy

Achinta Mitra July 16, 2015 4 Comments

I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying…

Why are Manufacturers Still Struggling with Content Marketing?

Achinta Mitra March 6, 2015 No Comments

Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may…

How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies

Achinta Mitra September 15, 2014 1 Comment

I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I probe, the clearer it becomes…

Better Industrial Marketing Doesn’t Mean More Technology

Achinta Mitra June 20, 2014 5 Comments

Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about…

Industrial Marketing for Engaging with Engineers

Achinta Mitra June 2, 2014 No Comments

It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and…

Industrial Content Marketing — Different Strokes for Different Folks

Achinta Mitra May 21, 2014 2 Comments

Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it…

What’s Hot and What’s Not in Digital Marketing for Engineers in 2014

Achinta Mitra January 14, 2014 8 Comments

I just downloaded my copy of the 2014 Digital Marketing for Engineers survey published by John Hayes and his team at ENGINEERING.com. There are some interesting and encouraging findings. I’ll…

Industrial Marketing in the Age of the Customer

Achinta Mitra November 14, 2013 2 Comments

Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. It has a nice ring to it and IMO,…

Category: Industrial Marketing

Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies

SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy

Why are Manufacturers Still Struggling with Content Marketing?

Top 12 Industrial Marketing Posts of 2014

How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies

Better Industrial Marketing Doesn’t Mean More Technology

Industrial Marketing for Engaging with Engineers

Industrial Content Marketing — Different Strokes for Different Folks

What’s Hot and What’s Not in Digital Marketing for Engineers in 2014

Industrial Marketing in the Age of the Customer