Industrial Marketing Archives | Page 8 of 9 | Tiecas: B2B Industrial Marketing Agency, Houston

Do You Know the Cost of Maintaining Your Industrial Digital Marketing Status Quo?

Achinta Mitra September 17, 2012 2 Comments

For the past six years, more than two thirds of manufacturers and industrial companies have said that lead generation or customer acquisition is their top marketing priority according to the…

Industrial Marketing is not Disconnected Tactics

Achinta Mitra August 1, 2012 8 Comments

Many manufacturers and industrial companies are learning some hard lessons these days. Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads…

The Real Value of Content Marketing for Industrial Companies

Achinta Mitra July 16, 2012 4 Comments

In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so…

Is Your Industrial Website Leaking Leads?

Achinta Mitra July 8, 2012 1 Comment

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. By default, they assume that the issue is the lack of…

How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers

Achinta Mitra July 2, 2012 3 Comments

Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill…

Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Achinta Mitra March 29, 2011 2 Comments

Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating…

5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal Customers

Achinta Mitra August 20, 2010 No Comments

Contrary to popular beliefs that engineers are consumers too and therefore one must market to them as people first, I believe marketing to engineers is different. Sure, they are human…

The Twofold Benefit of Optimizing Marketing Content

Achinta Mitra August 17, 2010 No Comments

Online optimization is usually associated with natural or organic search engine optimization (SEO). Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy.…

Optimizing Your WordPress Business Blog

Achinta Mitra August 10, 2010 1 Comment

Probably the biggest benefit of creating a business blog is to engage with your readers, build deeper relationships and convert most of them into paying customers. However, none of that…

How Relevant Marketing Content Helps B2B Branding

Achinta Mitra June 29, 2010 No Comments

Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of…

Category: Industrial Marketing