manufacturing content marketing Archives | Page 2 of 2 | Tiecas: B2B Industrial Marketing Agency, Houston

The Power of Digital Marketing for Manufacturers: Strategies and Tactics

Achinta Mitra June 1, 2023 1 Comment

I am often asked to explain the differences between digital marketing for manufacturers and B2B marketing. I don’t assume anything and start from the basics. You may already know some…

6 Innovative Manufacturing Marketing Strategies

Achinta Mitra March 23, 2023 No Comments

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical…

Hurdles in manufacturing content marketing & overcoming them

5 Manufacturing Content Marketing Hurdles and How to Overcome Them

Achinta Mitra February 27, 2023 No Comments

Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? If so, you’re not…

What You Need to Know About Marketing to Engineers in 2023

Achinta Mitra January 16, 2023 No Comments

Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the…

Content marketing for manufacturers - facts vs. myths

3 Content Marketing for Manufacturers Myths Busted

Achinta Mitra November 18, 2022 No Comments

There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention…

gated content for manufacturing marketing

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Achinta Mitra March 22, 2022 No Comments

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that…

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Achinta Mitra January 14, 2022 1 Comment

Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how.…

Manufacturing content marketing plans and budgets for 2022

Manufacturing Content Marketing—The Year It Was and Looking Forward

Achinta Mitra November 17, 2021 No Comments

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). The timing couldn’t be any better, since…

3 FAQs About Manufacturing Content Marketing

Achinta Mitra June 15, 2021 No Comments

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me…

Using CAD and BIM Files in Manufacturing Content Marketing

Achinta Mitra March 29, 2021 No Comments

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective…

Category: manufacturing content marketing