Category: manufacturing content marketing

While writing this blog, I Googled my title—What Manufacturing Marketing Strategies Are Most Effective for Technical Audiences?—and saw an AI Overview as part of Google’s Search Generative Experience (SGE). This…

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challenges—long sales cycles, highly technical products, and multiple decision-makers—making traditional marketing tactics less…

Creating customer-centric content for manufacturing marketing is no small feat. Unlike other industries, manufacturers face long and complex sales cycles, often involving multiple stakeholders—from engineers to procurement teams to C-suite…

Effective technical content writing is crucial for manufacturers to stand out and rise above the noise. It is not about stringing together words and sentences stuffed with technical jargon. Technical…

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective…

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and…

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content…

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey…

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that…

As an experienced industrial marketer with 35+ years of hands-on experience, I have witnessed first-hand the unique challenges manufacturing marketers face. In this article, I’ll discuss the most common ones…