manufacturing content marketing Archives | Tiecas: B2B Industrial Marketing Agency, Houston

Manufacturing content marketing strategy

Manufacturing Content Marketing: 5 Key Considerations for Creating More Customer-centric Industrial Content

Achinta Mitra November 20, 2024 No Comments

Creating customer-centric content for manufacturing marketing is no small feat. Unlike other industries, manufacturers face long and complex sales cycles, often involving multiple stakeholders—from engineers to procurement teams to C-suite…

Technical content writing for manufacturing content marketing

How Technical Content Writing Drives Success in Manufacturing Content Marketing

Achinta Mitra October 21, 2024 No Comments

Effective technical content writing is crucial for manufacturers to stand out and rise above the noise. It is not about stringing together words and sentences stuffed with technical jargon. Technical…

Effective SEO Strategies for Manufacturers and Industrial Companies in 2024

Achinta Mitra November 10, 2023 No Comments

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective…

Leveraging Industrial Content Marketing for Manufacturers—a Key Strategy for Lead Generation

Achinta Mitra October 16, 2023 1 Comment

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and…

Creating Industrial Content that Resonates with Engineers and Industrial Professionals

Achinta Mitra October 2, 2023 No Comments

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content…

Manufacturing Content Marketing Survey Results [2023]

Achinta Mitra August 14, 2023 2 Comments

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey…

Creating compelling manufacturing content

How to Craft Compelling Manufacturing Content that Resonates with Engineers and Attracts Industrial Buyers

Achinta Mitra August 1, 2023 No Comments

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that…

Industrial Marketing Challenges: Identifying Roadblocks and Developing Effective Solutions

Achinta Mitra July 20, 2023 1 Comment

As an experienced industrial marketer with 35+ years of hands-on experience, I have witnessed first-hand the unique challenges manufacturing marketers face. In this article, I’ll discuss the most common ones…

The Power of Digital Marketing for Manufacturers: Strategies and Tactics

Achinta Mitra June 1, 2023 1 Comment

I am often asked to explain the differences between digital marketing for manufacturers and B2B marketing. I don’t assume anything and start from the basics. You may already know some…

6 Innovative Manufacturing Marketing Strategies

Achinta Mitra March 23, 2023 No Comments

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical…

Category: manufacturing content marketing