Sales Strategies Archives | Tiecas: B2B Industrial Marketing Agency, Houston

Marketing to Engineers is a Big Challenge

Achinta Mitra February 16, 2015 1 Comment

Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing like others do. These companies are…

How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies

Achinta Mitra September 15, 2014 1 Comment

I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I probe, the clearer it becomes…

Industrial Marketing in the Age of the Customer

Achinta Mitra November 14, 2013 2 Comments

Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. It has a nice ring to it and IMO,…

Industrial Content Marketing for Accelerating Sales Pipelines

Achinta Mitra October 7, 2013 6 Comments

Manufacturers and industrial companies that believe in content marketing are seeing good results from their efforts. However, most of the success is at the beginning of the sales pipeline or…

Sabotaging Industrial Marketing Hurts Sales

Achinta Mitra August 7, 2013 2 Comments

What is the real purpose of industrial marketing? One can come up with a list of at least half a dozen or more excellent goals. IMO, the single most important…

Industrial Marketing, Lead Generation and Sales: It’s Complicated

Achinta Mitra July 23, 2013 5 Comments

Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way…

Are Industrial Companies Wasting Their Leads?

Achinta Mitra February 25, 2013 3 Comments

No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see…

Creating Relevant Content for Industrial Marketing is a Challenge

Achinta Mitra January 28, 2013 14 Comments

I am not referring to the age-old question, “What will we write about?” Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer…

Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales

Achinta Mitra January 15, 2013 4 Comments

There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. For many, the two are synonymous and it is just a…

Are Manufacturers Turning a Deaf Ear to Content Marketing?

Achinta Mitra December 10, 2012 13 Comments

Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of…

Category: Sales Strategies