While it is generally true that generating more high-quality sales leads is by far the most important objective of all business-to-business marketing programs, it becomes even more critical in the current tough business climate. B2B marketers in all types of companies are under tremendous pressure to generate high-quality leads that convert to sales.
It is not surprising then that BtoB Magazine has dedicated an entire issue to this topic. Check out their inaugural 2008 Lead Generation Guide.
There is a ton of useful information, survey results and guest columns by well-known lead generation gurus such as Brian Carroll, Russell Kern and many more.
My copy is beginning to show its wear and tear from heavy use. I know I’m saving it as a reference source to use throughout the year.
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