Industrial Marketing Blog

Have You Heard of Sales 2.0?

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While I was researching sales and marketing automation solutions, I came across several videos that were talking about Sales 2.0. I found them on

It is true that they are referring to the current trend of using social media but in ways that are fundamentally different from the traditional sales process. I found the videos very informative and learned something new. You may find them interesting too.

  • What is Sales 2.0?’s Sales Advisor Keith Rosen interviews Stu Schmidt, vice president at Cisco WebEx.
  • How Does Sales 2.0 Differ from Sales 1.0?’s Sales Advisor Keith Rosen interviews David Thompson, author of Sales 2.0 for Dummies.
  • How Do You Shift to a Sales 2.0 Culture?’s Sales Advisor Keith Rosen interviews Stu Schmidt, vice president at Cisco Webex.

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 35+ years of practical manufacturing and industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., a manufacturing marketing agency in Houston, Texas. Read Achinta's story here.
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