Manufacturing Marketing Strategy Tailored to Your Sales Process

Get a documented manufacturing marketing strategy with a Plan of Action to drive measurable results, not more busy work.

Maufacturing marketing strategy tailored to your sales process

A Strategy-First Approach

If your marketing feels busy but not productive, you don’t need more tactics. You need a clear manufacturing marketing strategy. One built to align with your sales process for long, complex buying cycles.

Stop Wasting Money

Most manufacturers invest in websites, content, SEO, and campaigns without a documented roadmap tying those efforts to sales opportunities. It leads to more frustration from a lack of results.

A Proven Track Record

I’ve spent more than 35 years working exclusively with manufacturers, distributors, and engineering companies. I replace guesswork with strategy-first marketing—designed for technical buyers, long sales cycles, and measurable outcomes.

Manufacturing marketing strategy case study

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“I took quite a bit of time, probably a couple of hours, reading your report. I was interested when I first glanced through it, but I didn’t know how detailed you would get. Wow, you’ve really understood our situation, and I’m impressed by your understanding of what we need to do.”

Gary Pashaian, P.E.

President, Monroe Environmental Corp.

Frequently Asked Questions

Make an Informed Buying Decision

Please read our FAQs. They’ll probably answer many of your questions and help you make a quick go or no-go decision

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Who is this manufacturing marketing strategy for?

This manufacturing marketing strategy is for companies that sell complex products and have long sales cycles.

Engineered or technical products
Multiple decision-makers
Disconnected marketing efforts
Need clarity before execution

What is a manufacturing marketing strategy?

A manufacturing marketing strategy is a documented roadmap that aligns marketing with sales objectives.

Target markets and buyer personas
Messaging framework
Content priorities by buying stage
KPIs tied to pipeline contribution

How does the strategy development process work?

The process is a structured, one-time engagement focused on strategic direction.

Discovery and audits
Sales and marketing alignment
Strategy documentation
Immediate execution readiness

Why is the process divided into two phases?

The process separates strategic direction from execution.

Phase 1 defines priorities
Phase 2 executes and measures
Execution follows strategy
Prevents misaligned tactics

What is included in Phase 1 strategy development?

Phase 1 delivers a documented manufacturing marketing strategy.

Target markets and ICPs
Messaging for technical buyers
Content mapped to the buying journey
Channel strategy and KPIs

How much does a manufacturing marketing strategy cost?

Pricing depends on scope, complexity, and internal resources.*

Core Strategy: starting at $8,800
Complete Strategy: $14,000+
Advisory Support: $1,850 per month (Two 1-hour consulting or coaching calls plus two emails per month. No implementation).

* Final scope and pricing are confirmed once we understand your sales process, complexity, and internal capabilities.

What happens during the initial consultation?

The initial consultation determines fit and next steps.

Discuss goals and challenges
Assess readiness for strategy
Provide direct guidance
No obligation

Why work with me?

I bring deep manufacturing and technical experience.

Mechanical engineering degree
MBA in marketing
35+ years in manufacturing marketing
Focus on sales alignment