Industrial Marketing Blog

Social Media & B2B Marketing

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My Inbox is overflowing with e-mails to download white papers and/or attend webinars, all discussing Social Media as it relates to B2B marketing. It is beginning to get confusing with so much of (mis)information out there. I understand the benefits of blogs, podcasting, video testimonials and search optimized PR directly to your customers.

I use LinkedIn often to build my professional network but I'm still trying to figure out how a business benefits from Twitter, Facebook, MySpace etc. They seem like great tools for personal branding for a consultant or a coach or a speaker but I'm not sure how a business or company benefits from them. Unless you are the company brand. John Jantsch of Duct Tape Marketing would be a perfect example.

I read a very good post on this topic by Paul Dunay on MarketingProfs Daily Fix. Check out his post Is Social Media More Difficult in B2B Than B2C? He has a great conversation going on both sides of the argument.

For a more controversial stand, read Bob Bly's post My First Stumbling Block to Getting Started with Social Networking.

What has been your experience so far? What tools are you using?

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 35+ years of practical manufacturing and industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., a manufacturing marketing agency in Houston, Texas. Read Achinta's story here.
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