Storytelling in Industrial Content Marketing
If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. There is a very good reason centuries…
Author: Achinta Mitra
Industrial Email Marketing is NOT Dead
One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to…
Sabotaging Industrial Marketing Hurts Sales
What is the real purpose of industrial marketing? One can come up with a list of at least half a dozen or more excellent goals. IMO, the single most important…
Industrial Marketing, Lead Generation and Sales: It’s Complicated
Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way…
Industrial Content Marketing’s Impact on Customer Experience
Customer experience — the Holy Grail of customer loyalty and repeat business. Every company wants it, many talk about it but only a few get it right. Customer experience is…
Industrial Content Marketing is NOT New
Manufacturers and industrial companies have been using content marketing for a long time whether they know it or not. What do I mean? Product Releases have been a staple of…
Industrial Blogging Lessons Learned from Working with Technical SMEs
My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily…
Creating Thought Leadership for Manufacturing and Industrial Companies
Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that…
How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive
Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their…
9 Must-Have Content Assets for Successful Industrial Websites
Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list…
