Achinta Mitra, Author at Tiecas–Manufacturing Marketing Agency in Houston, TX

Industrial Marketers Face ROI Challenges

Achinta Mitra December 10, 2013 3 Comments

Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Thirty-one…

Industrial Marketing in the Age of the Customer

Achinta Mitra November 14, 2013 2 Comments

Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. It has a nice ring to it and IMO,…

Industrial Marketing Can’t Succeed Without Sales

Achinta Mitra November 4, 2013 4 Comments

I can assure you this is not another post about sales and marketing alignment. Plenty has been written on that topic already. I am sure you’ve read many articles about…

Take Industrial Lead Generation up a Notch with Marketing Automation

Achinta Mitra October 29, 2013 6 Comments

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine.…

Make Industrial Email Marketing Mobile Responsive

Achinta Mitra October 22, 2013 1 Comment

Email marketing continues to be a workhorse for manufacturers and industrial companies. The reason is simple – it produces results! Take a look at my earlier post, “Industrial Email Marketing…

Use Content to Uncover Tacit Know-how Inside the Minds of Engineers

Achinta Mitra October 14, 2013 No Comments

I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics…

Industrial Content Marketing for Accelerating Sales Pipelines

Achinta Mitra October 7, 2013 6 Comments

Manufacturers and industrial companies that believe in content marketing are seeing good results from their efforts. However, most of the success is at the beginning of the sales pipeline or…

Priming Industrial Websites for Content Marketing

Achinta Mitra September 29, 2013 2 Comments

Many of my industrial clients are starting to plan and budget for 2014. High on their list of priorities is redesigning their industrial websites. A welcome change in these discussions…

Marketing Automation Alone Can’t Deliver ROI for Industrial Companies

Achinta Mitra September 12, 2013 6 Comments

Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why…

Why Many Industrial Websites Underperform

Achinta Mitra September 3, 2013 2 Comments

There are many reasons for an industrial website’s failure to deliver anticipated results. The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs…

Author: Achinta Mitra