Latest Articles on Industrial and Manufacturing Marketing
9 Must-Have Content Assets for Successful Industrial Websites
May 24, 2013
By: Achinta Mitra
Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list of “must-have” content assets that I advise my clients to …
Does Your Website Content Meet the Needs of Industrial Buyers?
May 15, 2013
By: Achinta Mitra
When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to take an action that will ultimately lead to an RFQ. …
Industrial Content Marketing – Dazed and Confused
April 22, 2013
By: Achinta Mitra
How many of you remember the song “Dazed and Confused” from Led Zeppelin’s debut album based on a folk song by Jake Holmes? I am finding industrial content marketing in a similar state of confusion. Manufacturers and industrial companies are …
Content Creation vs. Content Marketing – There’s a Big Difference
April 11, 2013
By: Achinta Mitra
Unless you’ve been living under a rock somewhere for the past couple of years, you’ve surely heard or read about the power and the popularity of content marketing by now. 91% of B2B marketers are using content marketing as shown in …
Guest Blogging: An Important Strategy of Industrial Marketing
April 1, 2013
By: Achinta Mitra
I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. However, one aspect of this industrial marketing strategy that doesn’t get much attention is guest blogging. There are unique benefits …
Content Marketing Challenges for Industrial Distributors
March 18, 2013
By: Achinta Mitra
Industrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of their line cards to highlight their strengths and sell industrial products. In the past, their …
Are Industrial Companies Wasting Their Leads?
February 25, 2013
By: Achinta Mitra
No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see very few of these companies with a lead nurturing strategy …
Responsive Web Design Becoming Important to Industrial Companies
February 18, 2013
By: Achinta Mitra
Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck is responsive web design, let me give you Wikipedia’s definition …
Traditional Marketing is Alive and Well for Industrial Companies
February 11, 2013
By: Achinta Mitra
Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. According to the 2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs …
Not All Industrial White Papers Merit Registration
February 4, 2013
By: Achinta Mitra
White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to spend quite a bit of their time in producing these …
Creating Relevant Content for Industrial Marketing is a Challenge
January 28, 2013
By: Achinta Mitra
I am not referring to the age-old question, “What will we write about?” Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer can only create so many application notes and case studies. …