Industrial & Manufacturing Marketing Articles

How to Create Successful Industrial Marketing Content for TOFU

Achinta Mitra March 18, 2014

In case you aren’t familiar with the content marketing acronym TOFU, let me define it for you. TOFU stands for top of the funnel and relates to content that attracts…

Purpose Driven Industrial Blogging

Achinta Mitra March 9, 2014

When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key…

Industrial Website Redesign Should Fit Your Sales Process

Achinta Mitra February 24, 2014

I have had many conversations with manufacturers and industrial companies where our discussions began with the statement, “We need to redesign our industrial website.” Great news, right? Not exactly and…

Two Controversies That May Disrupt Industrial Digital Marketing Plans

Achinta Mitra January 23, 2014

In the past week, I have read several blog posts about two content marketing controversies that have set the blog world on fire. Mind you, these bold predictions are not…

What’s Hot and What’s Not in Digital Marketing for Engineers in 2014

Achinta Mitra January 14, 2014

I just downloaded my copy of the 2014 Digital Marketing for Engineers survey published by John Hayes and his team at ENGINEERING.com. There are some interesting and encouraging findings. I’ll…

What Content Marketing Functions Do Industrial Companies Outsource?

Achinta Mitra January 4, 2014

I hope your Holidays were wonderful and that you are off to a good start in 2014. The views I have expressed in this post are based on my daily…

Blogging Still Lagging in Industrial Marketing

Achinta Mitra December 23, 2013

Compared to most B2B marketers, blogging still plays a minor role for most manufacturing and industrial companies. Look at these charts from two different surveys to illustrate my point. The…

Industrial Marketers Face ROI Challenges

Achinta Mitra December 10, 2013

Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Thirty-one…

Industrial Marketing in the Age of the Customer

Achinta Mitra November 14, 2013

Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. It has a nice ring to it and IMO,…

Industrial & Manufacturing Marketing Articles

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