Top 12 Industrial Marketing Posts of 2014
It’s time to look back at the most read industrial marketing posts that I published in 2014. I’ve culled the list down to 12 based on the data from my…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Planning Your Industrial Marketing Strategy for 2015
I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial…
The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers
It may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity with most manufacturers, distributors and engineering…
Industrial Website Redesign: Content Before Design
Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there…
Content Marketing for Industrial Companies – Authenticity is Mission Critical
Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. Stretching the truth, exaggerating the positives and putting a positive spin on…
How Industrial Content Marketing Builds Stronger Relationships Based on Trust
Strong relationships have always been the cornerstone in complex industrial sales. That hasn’t changed and won’t change in the foreseeable future. How we start and build new business relationships have…
How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies
I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I probe, the clearer it becomes…
3 Online Content Tips for Industrial Distributors to Differentiate Themselves
Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. This is particularly challenging for distributors because the competition…
Understanding the Age Gap is Important in Digital Marketing for Industrial Companies
If you are using digital marketing (You are, aren’t you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap…