Using Video in B2B Marketing
The use of video in B2b marketing is on the rise and is expected to grow exponentially. In the August 11 issue of BtoB Magazine, Tom Simmons, President-Creative Director of…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Your Company Web Site Must Be the Hub of Your Online Marketing
Your company Web site is the top online marketing option when it comes to marketing to engineers, technical, industrial and manufacturing professionals. This is according to a new white paper…
Sales and Marketing Playing on the Same Team
The title of this post may sound like an oxymoron but that is the reality that B2B marketers need to get used to. I read a great post by Anne…
Building Your Brand, Differentiating Your Services, Growing Your Revenue
Standing Out from the Crowd: Best Practices in Branding and Differentiation for Consulting and Professional Services Firms. That is the complete title of a complimentary Deltek webcast featuring, Mike Schultz,…
Greater Emphasis Placed on Lead Generation in a Tough Economy
While it is generally true that generating more high-quality sales leads is by far the most important objective of all business-to-business marketing programs, it becomes even more critical in the…
How Are B2B Marketers Using Web 2.0 Tools?
I just finished reading an interesting article titled “Social Revolution” in the August issue of Direct. It is written by Ruth P. Stevens, who is called “one of the top…
The launch of Industrial MarCom Blog
I launched Industrial MarCom Blog to share my thoughts and opinions on industrial and B2B marketing communications. I also hope to help other marketing professionals, especially those who are responsible…