Industrial Marketing Blog

Add Social Media to E-Newsletters

Achinta Mitra August 26, 2008

This is a follow up to my post “E-Mail Marketing is Alive ‘N Kickin'. Adding Social Media features will add to the value of e-newsletters. Email Marketing and Social Media,…

E-Mail Marketing is Alive ‘N Kickin’

Achinta Mitra August 24, 2008

I’m sure you’ve read many articles and news bulletins on the declining effectiveness of e-mail marketing. Yet, the basic e-newsletter continues to deliver good results in B2B and technical marketing.…

Using Video in B2B Marketing

Achinta Mitra August 16, 2008

The use of video in B2b marketing is on the rise and is expected to grow exponentially. In the August 11 issue of BtoB Magazine, Tom Simmons, President-Creative Director of…

Your Company Web Site Must Be the Hub of Your Online Marketing

Achinta Mitra August 10, 2008

Your company Web site is the top online marketing option when it comes to marketing to engineers, technical, industrial and manufacturing professionals. This is according to a new white paper…

Sales and Marketing Playing on the Same Team

Achinta Mitra August 8, 2008

The title of this post may sound like an oxymoron but that is the reality that B2B marketers need to get used to. I read a great post by Anne…

Building Your Brand, Differentiating Your Services, Growing Your Revenue

Achinta Mitra August 8, 2008

Standing Out from the Crowd: Best Practices in Branding and Differentiation for Consulting and Professional Services Firms. That is the complete title of a complimentary Deltek webcast featuring, Mike Schultz,…

Greater Emphasis Placed on Lead Generation in a Tough Economy

Achinta Mitra August 5, 2008

While it is generally true that generating more high-quality sales leads is by far the most important objective of all business-to-business marketing programs, it becomes even more critical in the…

How Are B2B Marketers Using Web 2.0 Tools?

Achinta Mitra August 4, 2008

I just finished reading an interesting article titled “Social Revolution” in the August issue of Direct. It is written by Ruth P. Stevens, who is called “one of the top…

The launch of Industrial MarCom Blog

Achinta Mitra August 4, 2008

I launched Industrial MarCom Blog to share my thoughts and opinions on industrial and B2B marketing communications. I also hope to help other marketing professionals, especially those who are responsible…

Add Social Media to E-Newsletters

E-Mail Marketing is Alive ‘N Kickin’

Using Video in B2B Marketing

Your Company Web Site Must Be the Hub of Your Online Marketing

Sales and Marketing Playing on the Same Team

Building Your Brand, Differentiating Your Services, Growing Your Revenue

Greater Emphasis Placed on Lead Generation in a Tough Economy

How Are B2B Marketers Using Web 2.0 Tools?

The launch of Industrial MarCom Blog

Post Categories

Archives

Ready to Start a Conversation?