Using Auto-responders in B2B Demand Generation
Auto-responders have been around for a long time and in B2C marketing they have been used to engage customers, convert them into repeat buyers, to up-sell and cross-sell and to…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Boost Marketing Results with Integrated Campaigns
Integrated campaigns could be the answer to improving your marketing results in this tough economy. It was one of the recommendations made by a panel of marketers and analysts at…
White Papers Prove Their Worth Once Again
Technical and b-to-b marketers usually include white papers in their marketing mix. Now, there’s even more evidence that they are indeed valuable in influencing the buying decision. Eccolo Media, a…
Yesterday’s Nerdy White Paper Becomes Today’s Top Marketing Weapon
The white paper – what began as a wordy, complicated, techie document has become the cool, neat catalyst for generating insatiable demand, and freelance writers are cashing in with corporate content…
Invest in Content Marketing During a Recession
In a recent survey (December 2008) done by Junta42, 56% of marketing- and publishing-decision makers plan to increase their content marketing spending for 2009 (31% increase significantly, 25% increase slightly).…
Making a Statement with White Papers
In a recent forum, someone asked the question, what are white papers? This was my response. White papers are a form of marketing communication that fill a gap that most…
7 Key Components of a Successful Lead Generation System
After evaluating lead automation solutions from several vendors, I have developed my own list of seven key components that make up a successful lead generation system. A strategic lead automation…
Automating Lead Generation and Management
Why is it important to automate lead or demand generation efforts in B2B marketing? Because proving ROI is critical. Marketers everywhere are under tremendous pressure to prove marketing ROI. You have…
The Gender Gap in Social Networking
It is no secret that the whole social networking phenomenon got started with the younger generation. However, there is a distinct gender gap as its acceptance has grown to become more mainstream. Rapleaf has…