Standing Out from the Crowd: Best Practices in Branding and Differentiation for Consulting and Professional Services Firms. That is the complete title of a complimentary Deltek webcast featuring, Mike Schultz,…

While it is generally true that generating more high-quality sales leads is by far the most important objective of all business-to-business marketing programs, it becomes even more critical in the…

I just finished reading an interesting article titled “Social Revolution” in the August issue of Direct. It is written by Ruth P. Stevens, who is called “one of the top…

I launched Industrial MarCom Blog to share my thoughts and opinions on industrial and B2B marketing communications. I also hope to help other marketing professionals, especially those who are responsible…