Have You Heard of Sales 2.0?
While I was researching sales and marketing automation solutions, I came across several videos that were talking about Sales 2.0. I found them on allbusiness.com. It is true that they…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Should You Set Your Content Free?
I’m wrestling with this question on a site redesign project that we are working on. The client has co-authored a highly technical but a solution driven white paper. It is…
Is the New Alphabet Soup of Marketing “M’m! M’m! Good?”
First, a little history: The 4 Ps describing the strategic position of a product in the marketplace were first used in 1948 when James Culliton said that a marketing decision…
What Do You Make of Social Media?
I was looking for case studies and ROI data to build a business case for Social Media in B2B marketing. It wasn’t easy to find any solid proof until I…
Social Media & B2B Marketing
My Inbox is overflowing with e-mails to download white papers and/or attend webinars, all discussing Social Media as it relates to B2B marketing. It is beginning to get confusing with…
Add Social Media to E-Newsletters
This is a follow up to my post “E-Mail Marketing is Alive ‘N Kickin'. Adding Social Media features will add to the value of e-newsletters. Email Marketing and Social Media,…
E-Mail Marketing is Alive ‘N Kickin’
I’m sure you’ve read many articles and news bulletins on the declining effectiveness of e-mail marketing. Yet, the basic e-newsletter continues to deliver good results in B2B and technical marketing.…
Using Video in B2B Marketing
The use of video in B2b marketing is on the rise and is expected to grow exponentially. In the August 11 issue of BtoB Magazine, Tom Simmons, President-Creative Director of…
Your Company Web Site Must Be the Hub of Your Online Marketing
Your company Web site is the top online marketing option when it comes to marketing to engineers, technical, industrial and manufacturing professionals. This is according to a new white paper…