Industrial Marketing Blog

Invest in Content Marketing During a Recession

Reading Time: < 1 minute

In a recent survey (December 2008) done by Junta42, 56% of marketing- and publishing-decision makers plan to increase their content marketing spending for 2009 (31% increase significantly, 25% increase slightly).

According to the same survey, the top six content tactics are:

  1. Social media (other than blogs) – 68%
  2. E-newsletters/email – 60%
  3. Case studies – 55%
  4. Online video – 51%
  5. White papers – 46%
  6. Microsites – 43%

Joe Pulizzi, founder of Junta42 and author of "Get Content. Get Customers." said, "If marketers will spend less in 2009, it won't be coming from their content development budgets. More and more marketing professionals now realize that tomorrow's marketing is all about developing a conversation with customers. Without valuable, relevant and compelling content, that's pretty much impossible. The numbers show that."

You can get the more survey details from http://www.junta42.com/resources/Content_Marketing_Spending_Points_Up/

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 35+ years of practical manufacturing and industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., a manufacturing marketing agency in Houston, Texas. Read Achinta's story here.
Leave a Reply

Your email address will not be published. Required fields are marked *

Comments:

  1. Thanks for posting this, Mr. Mitra. I’ve seen evidence that spending on Search Marketing is up right now, and you point out that Content Marketing is up now as well. I’m going to have to think on this for a while. Thanks again.

    –Greg

Ready to Start a Conversation?

Let’s start with a free 30-minute consultation to determine if this will be a good fit for both of us. It will be a friendly chat to get to know each other better, not a high-pressure sales pitch.

Post Categories

Archives