I’m wrestling with this question on a site redesign project that we are working on. The client has co-authored a highly technical but a solution driven white paper. It is…

First, a little history: The 4 Ps describing the strategic position of a product in the marketplace were first used in 1948 when James Culliton said that a marketing decision…

I was looking for case studies and ROI data to build a business case for Social Media in B2B marketing. It wasn’t easy to find any solid proof until I…

My Inbox is overflowing with e-mails to download white papers and/or attend webinars, all discussing Social Media as it relates to B2B marketing. It is beginning to get confusing with…

This is a follow up to my post “E-Mail Marketing is Alive ‘N Kickin'. Adding Social Media features will add to the value of e-newsletters. Email Marketing and Social Media,…

I’m sure you’ve read many articles and news bulletins on the declining effectiveness of e-mail marketing. Yet, the basic e-newsletter continues to deliver good results in B2B and technical marketing.…

The use of video in B2b marketing is on the rise and is expected to grow exponentially. In the August 11 issue of BtoB Magazine, Tom Simmons, President-Creative Director of…

Your company Web site is the top online marketing option when it comes to marketing to engineers, technical, industrial and manufacturing professionals. This is according to a new white paper…

The title of this post may sound like an oxymoron but that is the reality that B2B marketers need to get used to. I read a great post by Anne…