How to Make Your Business Blog Be All It Can Be
Remember the U.S. army’s “Be All You Can Be” campaign? An incredibly successful and popular recruiting slogan was used for over 20 years until it was retired in 2006. How…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
7 “Rs” for B2B Marketing Content Planning
[This is a guest post by Ardath Albee and is a great follow up to my earlier post, Focus on Content in B2B Marketing and my own 5Rs for creating…
A Blogging Style to Call Your Own
Creating a blog is not too difficult but building an active community around it is. Not everyone is a natural born blogger. It takes time and practice to find and…
Focus on Content in B2B Marketing
Lately all the talk in B2B marketing has centered on social media. However, to be successful with social media, you have to provide real value and that usually comes from…
The Distribution Trap – How Innovations Become Commodities
I read an eye-opening article by Andrew R. Thomas, PhD Assistant Professor of International Business, University of Akron and the Editor-in-Chief, Journal of Transportation Security. He has outlined what is…
Generating More “Educated Leads” on a Small Budget
Doing more with less is pretty much the mantra du jour in industrial and B2B marketing these days. How does one generate high quality, educated leads, not just site visitors…
Social Media and B2B Marketing Do Pair Well
For a while, it was difficult to find hardcore data to make a business case for social media. I’m happy to see that’s no longer the case. Just this week,…
The 6 essential rules of a website redesign – Ignore them at your peril
Is you current website an asset or a liability? Is it so outdated that you avoid sending prospects and customers to your site? It may be time to invest in…
Are You Creating Irresistible Offers with Your Email Marketing?
Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to…