Most Industrial Websites Miss the Mark
I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Do you? Yet, most supplier websites are failing to…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Email Marketing for Manufacturers and Industrial Companies
Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got…
Industrial Content Marketing – Selling the Problem not Just Solutions
Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. They want…
Content Marketing for Manufacturers: Overcoming Writer’s Block
82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said…
Why do so Many Industrial Website Redesigns Fail?
This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to…
Why are Manufacturers Still Struggling with Content Marketing?
Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may…
Marketing to Engineers is a Big Challenge
Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing like others do. These companies are…
Content Marketing for Manufacturers Must Go Deeper than ToFu
Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and…
Content Marketing for Manufacturers Isn’t Just Publishing More Content
Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content…