Industrial & Manufacturing Marketing Articles

How Industrial Marketing Influences Buyers

Achinta Mitra May 13, 2016

Industrial marketing precedes industrial sales. That is the reality today. I understand manufacturers, distributors and engineering service providers may find it hard to accept that fact. That’s because these industrial…

Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Achinta Mitra April 21, 2016

Marketing to engineers is challenging, but manufacturers, distributors and engineering services companies cannot shy away from it because engineers make up the bulk of their target audience. Engineers regardless of…

Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Achinta Mitra April 4, 2016

Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. It’s…

Industrial Content Marketing’s Role in Sales

Achinta Mitra March 11, 2016

You’ve probably read all the buzz surrounding industrial content marketing. You are in good company if you are already doing it. The Content Marketing Institute found that 81% of business-to-business…

How Manufacturing Content Marketing Sets the Table for Sales

Achinta Mitra February 19, 2016

I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other…

Marketing Engineering Services with Content

Achinta Mitra February 8, 2016

Marketing engineering services is very different from marketing industrial products. The biggest difference is that you are selling an intangible concept as versus a physical product. The final deliverable in…

In Industrial Lead Generation, a Lead is a Lead, Right?

Achinta Mitra January 14, 2016

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main…

Content Marketing for Manufacturers: What’s real and what’s hype?

Achinta Mitra January 5, 2016

If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. It is a fact that today more manufacturers are…

No Digital Marketing for Manufacturers = Marketing in the Past

Achinta Mitra December 4, 2015

Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results,…

Industrial & Manufacturing Marketing Articles

Latest Articles on Industrial and Manufacturing Marketing