Top 10 Industrial Marketing Posts of 2016
Happy New Year! I thought I’ll start off 2017 with a quick look back at 2016. I’ve compiled the top 10 posts on industrial marketing. The ranking is based on…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles
Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply…
Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers
Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s…
Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)
If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers.…
Content Marketing Strategy Must Drive Your Industrial Website Redesign
An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such an important decision? According to the…
Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work
Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Arguments about quality vs. quantity tend to fall on…
Industrial Content Marketing Fails to Engage with Target Audience
Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem.…
How Industrial Content Marketing Increases Awareness and Creates True Differentiation
Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. They are: Lack of awareness about them among engineers and industrial buyers…
Industrial Content Marketing Boosts Sales for Distributors
My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. That should come as no surprise. The real problem however lies…