Making Email the Foundation of Industrial Content Marketing
You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Industrial Content Marketing that Engages Engineers
When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers,…
Industrial Website Redesign for Marketing to Engineers
An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the…
Industrial Email Marketing for Engaging Engineers and Technical Professionals
Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated…
Industrial Content Marketing for Engineers to Make a Buy Decision
Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. There is a big challenge faced…
Industrial Marketing – Budgets, Challenges and Performance
Curious about how your peers and the competition are spending their industrial marketing dollars? You are in the right place at the right time. I just finished reading the research…
Use industrial content marketing to enable sales
Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going…
Why Industrial Content Must Be More Customer-Centric
Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. Of course, it is important to have technically accurate and up-to-date product information…
Proving ROI of Industrial Content Marketing is Still a Big Challenge
Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North…