Industrial & Manufacturing Marketing Articles

5 Critical Components of a Successful Website Design for Manufacturers

Achinta Mitra November 5, 2019

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing…

Marketing to Millennial Engineers

Achinta Mitra October 22, 2019

Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key…

How Industrial Distributors Can Use Content Marketing

Achinta Mitra October 7, 2019

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show…

Industrial Marketing Budgeting and Planning

Achinta Mitra September 26, 2019

Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “ʼTis the Season.” Things begin to get very hectic as we go deeper…

Industrial Website Redesign and Content Marketing Strategy are Connected

Achinta Mitra September 20, 2019

An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks.…

Industrial Marketing for Manufacturers: New Research Findings

Achinta Mitra August 20, 2019

Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). And I’m not talking about…

Have Concerns About Inbound Marketing for Manufacturers?

Achinta Mitra July 18, 2019

Conversations about inbound marketing for manufacturers invariably lead to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve…

Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing

Achinta Mitra June 17, 2019

Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past. Why not join me for a free webinar to…

Manufacturing Content Marketing Can Be Confusing and Difficult

Achinta Mitra May 22, 2019

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for…

Industrial & Manufacturing Marketing Articles

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