Manufacturing Content Marketing Distribution and Measurement
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement.
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Industrial Lead Generation – MQL vs SQL
Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart…
Industrial Marketing—You Want Coaching With That?
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. The headline of this post is my tongue in cheek attempt at the…
Unique Challenges in Manufacturing Content Marketing
Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts.…
Writing Technical Blog Posts for Engineers and Industrial Professionals
Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for…
How Industrial Marketing Strategy Must Change to Fill Pipelines Again
Your industrial marketing strategy may have changed recently because of the coronavirus. I don’t think manufacturers have much of a choice because the pandemic has negatively impacted their sales pipelines.…
Why Industrial Marketing Plans and Strategy Must Go Together
I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” My answer: “Of course I can.” However,…
Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?
Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting…
Adapting Your Industrial Content Marketing Strategy for COVID-19
Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of…