Industrial & Manufacturing Marketing Articles

Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Achinta Mitra May 20, 2020

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting…

Adapting Your Industrial Content Marketing Strategy for COVID-19

Achinta Mitra May 8, 2020

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of…

Industrial Blogs are Essential in Lead Generation

Achinta Mitra April 14, 2020

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They…

Content Preferences of Engineers and Industrial Buyers

Achinta Mitra March 12, 2020

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem…

Content Marketing for Manufacturers: Are You Using its Full Power?

Achinta Mitra February 17, 2020

My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines. We want to rank…

Technical Content Creation for Manufacturing Marketing

Achinta Mitra February 5, 2020

Technical content creation is a big challenge for manufacturing marketers of all sizes. Is it any wonder that content creation is the most commonly outsourced content marketing activity by manufacturing…

Industrial Marketing in 2020 and Beyond

Achinta Mitra January 3, 2020

Happy New Year! I recently had a very interesting conversation with Pete Hoelscher, the Acting CEO of IEEE GlobalSpec. He shared his thoughts on the state of industrial marketing in…

Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Achinta Mitra December 4, 2019

Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news. Keep reading for all…

The State of Manufacturing Content Marketing 2020

Achinta Mitra November 14, 2019

Manufacturing content marketing has come a long way since it is early years. There are many positive trends as seen in the latest research report, Manufacturing Content Marketing 2020, Benchmarks,…

Industrial & Manufacturing Marketing Articles

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