Stop Your Industrial Website Redesign from Derailment
What does industrial website redesign have to do with a train derailment? I’m not trying to be funny here by using this image of the Montparnasse derailment that happened on…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Industrial Content Marketing: Product Centric vs. Customer Centric Content
Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the…
Using Digital Industrial Marketing for Reaching Younger Engineers
Digital industrial marketing is the norm these days, not because it is fashionable but because that’s how industrial buyers now prefer to interact with their suppliers. I’m sure you are…
Industrial Content Marketing — Goals are Misunderstood and Misaligned
Industrial content marketing is used by an overwhelming majority of manufacturers. It stands at 85% according to the Content Marketing Institute’s 2017 survey. According to ENGINEERING.COM’s 2017 survey, 87% of…
Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies
Industrial email marketing is alive and well in 2017 despite what you may have heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports…
Overcoming the Challenge of Marketing to Busy Engineers
Engineers from different fields probably make up a large part of your target audience if you are a manufacturer, distributor or an engineering company. As an industrial marketer, you know…
Technology is Not a Substitute for Good Industrial Content
Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. The thinking behind it…
Manufacturing Content Marketing Trends and Challenges
For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). I believe 2014 was…
Content Marketing to Engineers is Tough. And Getting Tougher
Every industrial marketer should sit up and take notice of some of the preliminary findings from a recent survey called the Engineering Marketers 2017 Survey conducted by ENGINEERING.COM. As you…