Content Marketing is Not More Content Output
It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” At least that was what I heard most often from many…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
News Releases in Industrial Content Marketing — Part II
Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Let me start with some findings and statistics from different B2B…
Why Industrial News Releases Make Good Blog Posts
Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products.…
You Need Sherlock Holmes to Solve Industrial Marketing Mysteries
I’m a big fan of “Whodunit” movies and TV shows. I can sit through reruns of one of these mysteries even though I know who’s done it. What’s the connection…
What You Should Know Before Developing Industrial Blog Sites
At this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website…
Is Blogging Right for Every Industrial Company?
The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer.…
Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites, they tend to sound similar…
What Does a Content Marketing Strategy Mean for Industrial Companies?
I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good…
Can Digital Marketing Make the Phone Ring for Industrial Companies?
Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is…