Digital Marketing Can Increase Industrial Sales
Call it digital marketing or inbound marketing with content, the fact is marketing is now playing a much more active role in complex industrial sales. For the sake of simplicity,…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Industrial Content Marketing is Not Just for SEO
Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from their websites. That is the…
The More Industrial Marketing Changes, the More it Stays the Same
I’m not trying to be clever or facetious with my headline. 67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial…
Industrial Marketing is not Disconnected Tactics
Many manufacturers and industrial companies are learning some hard lessons these days. Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads…
Lead Generation: What’s Working – Tactics, Budgets and Preferences
Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the…
The Real Value of Content Marketing for Industrial Companies
In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so…
Is Your Industrial Website Leaking Leads?
One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. By default, they assume that the issue is the lack of…
How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers
Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill…
Don’t Underestimate Industrial Marketing’s Contribution to Sales
The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing…