Content Marketing Delivers Lead Insight to Sales
It is true that industrial buyers are more in charge of the buying process today than ever before. Even though the process of buying industrial products and services has not…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Retrofitting Blogs and Converting Industrial Websites into Blog Sites
I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. A sure sign of that is the number of conversations that I have had recently…
Use Content Marketing to Manage Industrial Sales Funnels
B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads Maximize the middle of the funnel (MoFU)…
Are Community Forums Good for Manufacturers and Industrial Companies?
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a…
What You Ought to Know About Inbound Marketing
Confused about Inbound Marketing? Never heard of it? View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. [youtube…
Making Your Industrial Website Be All It Can Be
Remember the old US Army commercial – “Be All You Can Be?” It was one of the most popular and successful recruiting slogans and the army used it for over…
Inbound Marketing Must Set the Table for Industrial Sales
In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see…
Using E-mail Marketing for Lead Generation
Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a…
Website Content Must Address What’s Keeping Engineers up at Night
Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk Security Compliance Does your website content…