Cool Stuff Manufactured in America
In the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.” Manufacturing…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
10 New Google Algorithm Changes Announced
Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is…
Content Marketing Delivers Lead Insight to Sales
It is true that industrial buyers are more in charge of the buying process today than ever before. Even though the process of buying industrial products and services has not…
Retrofitting Blogs and Converting Industrial Websites into Blog Sites
I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. A sure sign of that is the number of conversations that I have had recently…
Use Content Marketing to Manage Industrial Sales Funnels
B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads Maximize the middle of the funnel (MoFU)…
Are Community Forums Good for Manufacturers and Industrial Companies?
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a…
What You Ought to Know About Inbound Marketing
Confused about Inbound Marketing? Never heard of it? View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. [youtube…
Making Your Industrial Website Be All It Can Be
Remember the old US Army commercial – “Be All You Can Be?” It was one of the most popular and successful recruiting slogans and the army used it for over…
Inbound Marketing Must Set the Table for Industrial Sales
In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see…