Industrial & Manufacturing Marketing Articles

Website Evaluation Comes Before Site Redesign

Achinta Mitra January 18, 2012

Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results (SEO – Organic Search Engine Optimization) and/or…

Internal Links – the Secret Sauce for DiY SEO

Achinta Mitra January 10, 2012

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To…

Create a Content Series for Industrial Marketing

Achinta Mitra January 3, 2012

Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial…

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Achinta Mitra December 15, 2011

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing.…

When the Going Gets Tough, B2B Marketers…

Achinta Mitra December 7, 2011

…fall back on tried-and-true marketing tactics that they have relied on for years. In the current tough economy, cutting edge and innovative marketing is taking a back seat to proven…

Creating Digital Content for Industrial Marketing

Achinta Mitra December 1, 2011

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I…

Cool Stuff Manufactured in America

Achinta Mitra November 22, 2011

In the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.” Manufacturing…

10 New Google Algorithm Changes Announced

Achinta Mitra November 16, 2011

Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is…