Latest Articles on Industrial and Manufacturing Marketing
Industrial Blogging Lessons Learned from Working with Technical SMEs
June 25, 2013
By: Achinta Mitra
My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily basis for creating content. I have learned some important lessons …
Creating Thought Leadership for Manufacturing and Industrial Companies
June 17, 2013
By: Achinta Mitra
Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that magazine who had business ideas, which merited attention. It has …
How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive
June 5, 2013
By: Achinta Mitra
Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their printed catalogs in the past to get their parts “designed …
9 Must-Have Content Assets for Successful Industrial Websites
May 24, 2013
By: Achinta Mitra
Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list of “must-have” content assets that I advise my clients to …
Does Your Website Content Meet the Needs of Industrial Buyers?
May 15, 2013
By: Achinta Mitra
When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to take an action that will ultimately lead to an RFQ. …
Industrial Content Marketing – Dazed and Confused
April 22, 2013
By: Achinta Mitra
How many of you remember the song “Dazed and Confused” from Led Zeppelin’s debut album based on a folk song by Jake Holmes? I am finding industrial content marketing in a similar state of confusion. Manufacturers and industrial companies are …
Content Creation vs. Content Marketing – There’s a Big Difference
April 11, 2013
By: Achinta Mitra
Unless you’ve been living under a rock somewhere for the past couple of years, you’ve surely heard or read about the power and the popularity of content marketing by now. 91% of B2B marketers are using content marketing as shown in …
Guest Blogging: An Important Strategy of Industrial Marketing
April 1, 2013
By: Achinta Mitra
I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. However, one aspect of this industrial marketing strategy that doesn’t get much attention is guest blogging. There are unique benefits …
Content Marketing Challenges for Industrial Distributors
March 18, 2013
By: Achinta Mitra
Industrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of their line cards to highlight their strengths and sell industrial products. In the past, their …
Are Industrial Companies Wasting Their Leads?
February 25, 2013
By: Achinta Mitra
No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see very few of these companies with a lead nurturing strategy …
Responsive Web Design Becoming Important to Industrial Companies
February 18, 2013
By: Achinta Mitra
Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck is responsive web design, let me give you Wikipedia’s definition …