Industrial Lead Generation Archives | Page 4 of 10 | Tiecas: B2B Industrial Marketing Agency, Houston

The More Industrial Marketing Changes, the More it Stays the Same

Achinta Mitra August 10, 2012 2 Comments

I’m not trying to be clever or facetious with my headline. 67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial…

Industrial Marketing is not Disconnected Tactics

Achinta Mitra August 1, 2012 8 Comments

Many manufacturers and industrial companies are learning some hard lessons these days. Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads…

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Achinta Mitra July 24, 2012 1 Comment

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the…

Is Your Industrial Website Leaking Leads?

Achinta Mitra July 8, 2012 1 Comment

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. By default, they assume that the issue is the lack of…

How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers

Achinta Mitra July 2, 2012 3 Comments

Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill…

Don’t Underestimate Industrial Marketing’s Contribution to Sales

Achinta Mitra June 22, 2012 No Comments

The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing…

Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Achinta Mitra June 14, 2012 2 Comments

Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the…

Is Your Industrial Content Marketing Reaching a Dead End?

Achinta Mitra June 5, 2012 1 Comment

In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Decision makers in these companies want to jump on…

Industrial Content Marketing with Purpose

Achinta Mitra May 7, 2012 No Comments

In my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk…

You’ve Got Traffic. Now What?

Achinta Mitra May 1, 2012 No Comments

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your…

Category: Industrial Lead Generation