Industrial Lead Generation Archives | Page 7 of 10 | Tiecas: B2B Industrial Marketing Agency, Houston

Why Your Sales Funnel May Run Dry Without a Business Blog

Achinta Mitra January 3, 2011 No Comments

Happy New Year! Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the…

ʼTis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Achinta Mitra December 17, 2010 2 Comments

A New Year and a new website mean new leads and sales opportunities. That’s what most businesses wish for during the Holiday Season. A website redesign is a common marketing…

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Achinta Mitra December 7, 2010 4 Comments

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. (Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to…

10 Helpful B2B Lead Scoring Resources

Achinta Mitra November 9, 2010 1 Comment

I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. First of all, thanks Chris for taking the…

Marketing Automation vs. Inbound Marketing

Achinta Mitra October 21, 2010 6 Comments

If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then…

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Achinta Mitra October 17, 2010 2 Comments

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to…

If You Want Better Leads, Set Your Content Free

Achinta Mitra October 13, 2010 3 Comments

I admit my headline is a variation on Sting’s “If You Love Somebody Set Them Free” single from his first solo album The Dream of the Blue Turtles. What does…

Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Achinta Mitra October 7, 2010 1 Comment

Lead scoring has become very important in today’s B2B marketing. Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process.…

High-Performance Email Marketing for Attracting and Engaging Industrial Buyers

Achinta Mitra October 2, 2010 No Comments

In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness. According to SirrusDecisions research,…

B2B Lead Generation Using a Business Blog

Achinta Mitra September 20, 2010 17 Comments

In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. In order to satisfy the demands of the C-suite, the marketing department usually provides…

Category: Industrial Lead Generation