Content Marketing Archives | Page 9 of 20 | Tiecas: B2B Industrial Marketing Agency, Houston

Industrial Marketers Face ROI Challenges

Achinta Mitra December 10, 2013 3 Comments

Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Thirty-one…

Industrial Marketing Can’t Succeed Without Sales

Achinta Mitra November 4, 2013 4 Comments

I can assure you this is not another post about sales and marketing alignment. Plenty has been written on that topic already. I am sure you’ve read many articles about…

Make Industrial Email Marketing Mobile Responsive

Achinta Mitra October 22, 2013 1 Comment

Email marketing continues to be a workhorse for manufacturers and industrial companies. The reason is simple – it produces results! Take a look at my earlier post, “Industrial Email Marketing…

Use Content to Uncover Tacit Know-how Inside the Minds of Engineers

Achinta Mitra October 14, 2013 No Comments

I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics…

Industrial Content Marketing for Accelerating Sales Pipelines

Achinta Mitra October 7, 2013 6 Comments

Manufacturers and industrial companies that believe in content marketing are seeing good results from their efforts. However, most of the success is at the beginning of the sales pipeline or…

Storytelling in Industrial Content Marketing

Achinta Mitra August 26, 2013 2 Comments

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. There is a very good reason centuries…

Industrial Email Marketing is NOT Dead

Achinta Mitra August 16, 2013 No Comments

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to…

Sabotaging Industrial Marketing Hurts Sales

Achinta Mitra August 7, 2013 2 Comments

What is the real purpose of industrial marketing? One can come up with a list of at least half a dozen or more excellent goals. IMO, the single most important…

Industrial Marketing, Lead Generation and Sales: It’s Complicated

Achinta Mitra July 23, 2013 5 Comments

Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way…

Industrial Content Marketing’s Impact on Customer Experience

Achinta Mitra July 12, 2013 10 Comments

Customer experience — the Holy Grail of customer loyalty and repeat business. Every company wants it, many talk about it but only a few get it right. Customer experience is…

Category: Content Marketing