Industrial & Manufacturing Marketing Articles

Industrial Marketing Playbook – Actionable Digital Marketing Ideas for Manufacturers and Engineering Companies

By: Achinta Mitra

February 17, 2011

1 minute

My company, Tiecas has just released a new free guide called “Industrial Marketing Playbook.”

This playbook is not about marketing theories, it is based on our accumulated experience and expertise in marketing to your engineering, technical and industrial customers.

IndustrialMarketing PlaybookIt is 15 pages that are packed with bite-sized, actionable digital marketing ideas to help you score more wins for both sales and marketing.

Use it to map out your own plays for generating more high-quality leads, increasing sales and growing revenues.

Content includes:

  • Understanding the industrial buy cycle
  • What inbound marketing with content will do for you
  • Web design for attracting more engineers and industrial professionals
  • Lead nurturing for better lead generation
  • How to feed your sales funnel with a business blog
  • Integrating social media into industrial marketing
  • Key benefits of marketing automation

Download Industrial Marketing Playbook now >>

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Achinta Mitra
Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 35+ years of practical manufacturing and industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., a manufacturing marketing agency in Houston, Texas. Read Achinta's story here.

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