What Do You Make of Social Media?
I was looking for case studies and ROI data to build a business case for Social Media in B2B marketing. It wasn’t easy to find any solid proof until I…
Author: Achinta Mitra
Social Media & B2B Marketing
My Inbox is overflowing with e-mails to download white papers and/or attend webinars, all discussing Social Media as it relates to B2B marketing. It is beginning to get confusing with…
Add Social Media to E-Newsletters
This is a follow up to my post “E-Mail Marketing is Alive ‘N Kickin'. Adding Social Media features will add to the value of e-newsletters. Email Marketing and Social Media,…
E-Mail Marketing is Alive ‘N Kickin’
I’m sure you’ve read many articles and news bulletins on the declining effectiveness of e-mail marketing. Yet, the basic e-newsletter continues to deliver good results in B2B and technical marketing.…
Using Video in B2B Marketing
The use of video in B2b marketing is on the rise and is expected to grow exponentially. In the August 11 issue of BtoB Magazine, Tom Simmons, President-Creative Director of…
Your Company Web Site Must Be the Hub of Your Online Marketing
Your company Web site is the top online marketing option when it comes to marketing to engineers, technical, industrial and manufacturing professionals. This is according to a new white paper…
Sales and Marketing Playing on the Same Team
The title of this post may sound like an oxymoron but that is the reality that B2B marketers need to get used to. I read a great post by Anne…
Building Your Brand, Differentiating Your Services, Growing Your Revenue
Standing Out from the Crowd: Best Practices in Branding and Differentiation for Consulting and Professional Services Firms. That is the complete title of a complimentary Deltek webcast featuring, Mike Schultz,…
Greater Emphasis Placed on Lead Generation in a Tough Economy
While it is generally true that generating more high-quality sales leads is by far the most important objective of all business-to-business marketing programs, it becomes even more critical in the…
How Are B2B Marketers Using Web 2.0 Tools?
I just finished reading an interesting article titled “Social Revolution” in the August issue of Direct. It is written by Ruth P. Stevens, who is called “one of the top…
