Latest Articles on Industrial and Manufacturing Marketing
Should You Set Your Content Free?
September 30, 2008
By: Achinta Mitra
I’m wrestling with this question on a site redesign project that we are working on. The client has co-authored a highly technical but a solution driven white paper. It is definitely a great resource for generating high-quality leads from their …
Is the New Alphabet Soup of Marketing “M’m! M’m! Good?”
September 23, 2008
By: Achinta Mitra
First, a little history: The 4 Ps describing the strategic position of a product in the marketplace were first used in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe. …
E-Mail Marketing is Alive ‘N Kickin’
August 24, 2008
By: Achinta Mitra
I’m sure you’ve read many articles and news bulletins on the declining effectiveness of e-mail marketing. Yet, the basic e-newsletter continues to deliver good results in B2B and technical marketing. I read a recent article on BtoBonline about how IBM …
Using Video in B2B Marketing
August 16, 2008
By: Achinta Mitra
The use of video in B2b marketing is on the rise and is expected to grow exponentially. In the August 11 issue of BtoB Magazine, Tom Simmons, President-Creative Director of PRTNERS+simons wrote, "Web video will continue its rise in prominance. It …
Your Company Web Site Must Be the Hub of Your Online Marketing
August 10, 2008
By: Achinta Mitra
Your company Web site is the top online marketing option when it comes to marketing to engineers, technical, industrial and manufacturing professionals. This is according to a new white paper from GlobalSpec called "Marketing to Engineering, Technical, Industrial and Manufacturing …
Sales and Marketing Playing on the Same Team
August 8, 2008
By: Achinta Mitra
The title of this post may sound like an oxymoron but that is the reality that B2B marketers need to get used to. I read a great post by Anne Holland, Founder of MarketingSperpa. Her post is titled The Secret …
Building Your Brand, Differentiating Your Services, Growing Your Revenue
August 8, 2008
By: Achinta Mitra
Standing Out from the Crowd: Best Practices in Branding and Differentiation for Consulting and Professional Services Firms. That is the complete title of a complimentary Deltek webcast featuring, Mike Schultz, President of Wellesley Hills Group, as he shares with you …
Greater Emphasis Placed on Lead Generation in a Tough Economy
August 5, 2008
By: Achinta Mitra
While it is generally true that generating more high-quality sales leads is by far the most important objective of all business-to-business marketing programs, it becomes even more critical in the current tough business climate. B2B marketers in all types of …
How Are B2B Marketers Using Web 2.0 Tools?
August 4, 2008
By: Achinta Mitra
I just finished reading an interesting article titled “Social Revolution” in the August issue of Direct. It is written by Ruth P. Stevens, who is called “one of the top 100 most influential people in B-to-B marketing” by Crain’s BtoB …