Inbound Marketing Archives | Page 8 of 13 | Tiecas: B2B Industrial Marketing Agency, Houston

Use Content Marketing to Manage Industrial Sales Funnels

Achinta Mitra October 25, 2011 2 Comments

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads Maximize the middle of the funnel (MoFU)…

What You Ought to Know About Inbound Marketing

Achinta Mitra October 14, 2011 7 Comments

Confused about Inbound Marketing? Never heard of it? View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. [youtube…

Making Your Industrial Website Be All It Can Be

Achinta Mitra October 10, 2011 No Comments

Remember the old US Army commercial – “Be All You Can Be?” It was one of the most popular and successful recruiting slogans and the army used it for over…

Inbound Marketing Must Set the Table for Industrial Sales

Achinta Mitra October 1, 2011 3 Comments

In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see…

Website Content Must Address What’s Keeping Engineers up at Night

Achinta Mitra September 21, 2011 No Comments

Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk Security Compliance Does your website content…

Content – The Biggest Hurdle in Digital Marketing for Manufacturers

Achinta Mitra September 12, 2011 6 Comments

Most manufacturers of industrial products agree that digital marketing is essential for their success now and going forward. Yet, many of these industrial companies are struggling to implement digital marketing…

Making Industrial E-mail Marketing More Relevant

Achinta Mitra September 1, 2011 No Comments

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that…

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Achinta Mitra August 26, 2011 4 Comments

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school…

Small Manufacturers Use Social Media Effectively

Achinta Mitra August 16, 2011 5 Comments

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers,…

How Blogs Help Manufacturers Enter New Markets

Achinta Mitra August 11, 2011 2 Comments

The current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat…

Category: Inbound Marketing