Industrial Websites Archives | Page 5 of 7 | Tiecas: B2B Industrial Marketing Agency, Houston

Manufacturer Successfully Uses a B2C Online Marketing Tactic

Achinta Mitra July 25, 2011 1 Comment

I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in…

Where Industrial Websites are Falling Short

Achinta Mitra July 18, 2011 2 Comments

First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half…

Build Industrial Websites as Dynamic Blog Sites

Achinta Mitra June 11, 2011 4 Comments

For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead…

Digital Marketing for Control Engineers, Machine Builders and Designers

Achinta Mitra May 6, 2011 No Comments

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what…

Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Achinta Mitra March 29, 2011 2 Comments

Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating…

ʼTis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Achinta Mitra December 17, 2010 2 Comments

A New Year and a new website mean new leads and sales opportunities. That’s what most businesses wish for during the Holiday Season. A website redesign is a common marketing…

3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Achinta Mitra November 28, 2010 3 Comments

I hope you had a wonderful Thanksgiving weekend (here in the U.S.) with your family. Now, back to work. Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial…

Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Achinta Mitra September 27, 2010 6 Comments

Remember the very first music video ever played on MTV? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours…

Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle

Achinta Mitra September 13, 2010 No Comments

In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor your marketing content to their needs.…

Is Your Industrial Website Still Just a Business Card?

Achinta Mitra August 24, 2010 No Comments

Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Why should…

Category: Industrial Websites