Industrial Websites Archives | Page 6 of 7 | Tiecas: B2B Industrial Marketing Agency, Houston

5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal Customers

Achinta Mitra August 20, 2010 No Comments

Contrary to popular beliefs that engineers are consumers too and therefore one must market to them as people first, I believe marketing to engineers is different. Sure, they are human…

5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers

Achinta Mitra July 23, 2010 No Comments

If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects and customers. Today, technical buyers and…

Successful Industrial Websites Require Part DiY and Part Professional Help

Achinta Mitra June 15, 2010 No Comments

One trend that I have noticed lately with my industrial and engineering clients is that they want to take more of the work in-house. I am referring to updating, maintaining…

B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question

Achinta Mitra June 12, 2010 1 Comment

Do you show prices on your B2B website? Have you struggled to answer that question? You are not alone, most business purchases, especially industrial products don’t lend themselves to a…

How Lack of Marketing Content Can Derail Your Website Redesign Project

Achinta Mitra June 3, 2010 No Comments

What comes first – site content or site design? In the words of Jeffrey Zeldman, the renowned web designer, blogger, independent publisher and the king of Web standards according to…

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog

Achinta Mitra May 31, 2010 4 Comments

Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your…

The 6 essential rules of a website redesign – Ignore them at your peril

Achinta Mitra January 26, 2010 No Comments

Is you current website an asset or a liability? Is it so outdated that you avoid sending prospects and customers to your site? It may be time to invest in…

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Achinta Mitra October 26, 2009 3 Comments

You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You begin to see great results with hundreds of new…

101 Tips from 50 Small Business Bloggers

Achinta Mitra September 29, 2009 No Comments

I came across an incredible blog post recently that I think every small business owner should read. As an entrepreneur your days are probably packed with items that need your…

Boost Marketing Results with Integrated Campaigns

Achinta Mitra February 6, 2009 No Comments

Integrated campaigns could be the answer to improving your marketing results in this tough economy. It was one of the recommendations made by a panel of marketers and analysts at…

Category: Industrial Websites