Industrial Marketing Blog

Technical Content Writing is Challenging for Manufacturing Marketers

Achinta Mitra December 9, 2021

You can’t avoid technical content writing if you are a manufacturing content marketer. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they…

Happy Thanksgiving

Achinta Mitra November 22, 2021

Manufacturing content marketing plans and budgets for 2022

Manufacturing Content Marketing—The Year It Was and Looking Forward

Achinta Mitra November 17, 2021

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). The timing couldn’t be any better, since…

Industrial Marketing: What Manufacturers Need to Know

Achinta Mitra November 4, 2021

Industrial marketing, or as some refer to it as manufacturing marketing, is very different from B2C marketing. In my experience working with manufacturers and engineering companies, I’ve found differences with…

Industrial Blogging Requires Commitment and Perseverance

Achinta Mitra October 20, 2021

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources…

E-Commerce for Manufacturers and Distributors—What You Need to Know

Achinta Mitra September 15, 2021

Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However,…

The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

Achinta Mitra August 20, 2021

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered…

Landing Pages for Industrial Lead Generation

Achinta Mitra July 20, 2021

The importance of landing pages for industrial lead generation cannot be overstated. Why? That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a…

3 FAQs About Manufacturing Content Marketing

Achinta Mitra June 15, 2021

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me…

Technical Content Writing is Challenging for Manufacturing Marketers

Happy Thanksgiving

Manufacturing Content Marketing—The Year It Was and Looking Forward

Industrial Marketing: What Manufacturers Need to Know

Industrial Blogging Requires Commitment and Perseverance

E-Commerce for Manufacturers and Distributors—What You Need to Know

The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

Landing Pages for Industrial Lead Generation

3 FAQs About Manufacturing Content Marketing

Post Categories

Archives

Ready to Start a Conversation?