Industrial Lead Generation Archives | Page 10 of 10 | Tiecas: B2B Industrial Marketing Agency, Houston

Automating Lead Generation and Management

Achinta Mitra November 11, 2008 1 Comment

Why is it important to automate lead or demand generation efforts in B2B marketing? Because proving ROI is critical. Marketers everywhere are under tremendous pressure to prove marketing ROI. You have…

Is the New Alphabet Soup of Marketing “M’m! M’m! Good?”

Achinta Mitra September 23, 2008 No Comments

First, a little history: The 4 Ps describing the strategic position of a product in the marketplace were first used in 1948 when James Culliton said that a marketing decision…

E-Mail Marketing is Alive ‘N Kickin’

Achinta Mitra August 24, 2008 No Comments

I’m sure you’ve read many articles and news bulletins on the declining effectiveness of e-mail marketing. Yet, the basic e-newsletter continues to deliver good results in B2B and technical marketing.…

Building Your Brand, Differentiating Your Services, Growing Your Revenue

Achinta Mitra August 8, 2008 No Comments

Standing Out from the Crowd: Best Practices in Branding and Differentiation for Consulting and Professional Services Firms. That is the complete title of a complimentary Deltek webcast featuring, Mike Schultz,…

Greater Emphasis Placed on Lead Generation in a Tough Economy

Achinta Mitra August 5, 2008 No Comments

While it is generally true that generating more high-quality sales leads is by far the most important objective of all business-to-business marketing programs, it becomes even more critical in the…

Category: Industrial Lead Generation

Automating Lead Generation and Management

Is the New Alphabet Soup of Marketing “M’m! M’m! Good?”

E-Mail Marketing is Alive ‘N Kickin’

Building Your Brand, Differentiating Your Services, Growing Your Revenue

Greater Emphasis Placed on Lead Generation in a Tough Economy