Industrial Marketing Blog

Using CAD and BIM Files in Manufacturing Content Marketing

Achinta Mitra March 29, 2021

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective…

How to Make Industrial Email Marketing Work for You

Achinta Mitra March 3, 2021

Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when…

content marketing for manufacturers for trade shows

Content Marketing for Manufacturers is filling the Trade Show Void

Achinta Mitra January 11, 2021

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows…

Happy Holidays

Achinta Mitra December 14, 2020

I wish all of you, my loyal readers, a wonderful Holiday Season. I also wish for a safe, healthy, and prosperous 2021 for all. See you next year.

Manufacturing Content Marketing Insights for 2021

Manufacturing Content Marketing—What’s Ahead in 2021

Achinta Mitra November 20, 2020

No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute.

Manufacturing Marketing in the Age of Industry 4.0

Achinta Mitra November 11, 2020

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.”…

Manufacturing Content Marketing Distribution and Measurement

Achinta Mitra October 12, 2020

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement.

Industrial Lead Generation – MQL vs SQL

Achinta Mitra September 17, 2020

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart…

Industrial Marketing—You Want Coaching With That?

Achinta Mitra August 19, 2020

Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. The headline of this post is my tongue in cheek attempt at the…

Using CAD and BIM Files in Manufacturing Content Marketing

How to Make Industrial Email Marketing Work for You

Content Marketing for Manufacturers is filling the Trade Show Void

Happy Holidays

Manufacturing Content Marketing—What’s Ahead in 2021

Manufacturing Marketing in the Age of Industry 4.0

Manufacturing Content Marketing Distribution and Measurement

Industrial Lead Generation – MQL vs SQL

Industrial Marketing—You Want Coaching With That?

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