Industrial Marketing Blog

Storytelling in Industrial Content Marketing

Achinta Mitra August 26, 2013

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. There is a very good reason centuries…

Industrial Email Marketing is NOT Dead

Achinta Mitra August 16, 2013

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to…

Sabotaging Industrial Marketing Hurts Sales

Achinta Mitra August 7, 2013

What is the real purpose of industrial marketing? One can come up with a list of at least half a dozen or more excellent goals. IMO, the single most important…

Industrial Marketing, Lead Generation and Sales: It’s Complicated

Achinta Mitra July 23, 2013

Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way…

Industrial Content Marketing’s Impact on Customer Experience

Achinta Mitra July 12, 2013

Customer experience — the Holy Grail of customer loyalty and repeat business. Every company wants it, many talk about it but only a few get it right. Customer experience is…

Industrial Content Marketing is NOT New

Achinta Mitra July 5, 2013

Manufacturers and industrial companies have been using content marketing for a long time whether they know it or not. What do I mean? Product Releases have been a staple of…

Industrial Blogging Lessons Learned from Working with Technical SMEs

Achinta Mitra June 25, 2013

My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily…

Creating Thought Leadership for Manufacturing and Industrial Companies

Achinta Mitra June 17, 2013

Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that…

How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive

Achinta Mitra June 5, 2013

Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their…

Storytelling in Industrial Content Marketing

Industrial Email Marketing is NOT Dead

Sabotaging Industrial Marketing Hurts Sales

Industrial Marketing, Lead Generation and Sales: It’s Complicated

Industrial Content Marketing’s Impact on Customer Experience

Industrial Content Marketing is NOT New

Industrial Blogging Lessons Learned from Working with Technical SMEs

Creating Thought Leadership for Manufacturing and Industrial Companies

How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive

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